‘Not Secure’: the safety protocol you need to know about
Is your website secure enough to entice business? If you’re not sure, we need to talk.
Giving potential customers the reassurance of a safe website is more important now than ever. In today’s world, where we take the ability to source information fast and complete purchases in just a few taps for granted, a lack of trust for your website can quickly smother a potential sale. This goes beyond honest content and ease of use, it’s security.
The ‘Not Secure’ warning
Security has always been an important factor for websites, but with a heightened focus on safety, Google is placing a ‘not secure’ warning on sites that do not have an SSL certificate. Web browsers are also planning to put bigger warnings on websites that don’t have this.
What is an SSL certificate?
Simply put, an SSL certificate provides your website with the secure https:// protocol. It guarantees users that a website is reliable and that their data will be safe. It also tells them that any information or content shared between the user and the website cannot be intercepted.
SSL certificates were historically used on websites with login areas and forms that request personal details, but their use is now widespread to inform users that websites are safe and can be trusted. This is especially important when prompting a user to fill in a form with personal details.
This is a globally recognised security measure for encrypting information being passed between a server and web browser. The SSL certificates we offer are exactly the same as those being used by the leading online businesses and banks.
Benefits of an SSL certificate
Once you have an SSL certificate, your website will not be promoted as ‘Not Secure’. Data on your website will be protected and visitors will see a universal browser padlock that shows that they are viewing the site over a secure connection.
This is helpful at all stages of a customer’s buying process. People searching for your products or services may be more enticed to visit your website from search results, whereas those on the cusp of filling in a form or making a payment will feel happy to part with personal details.
https:// also has SEO benefits. Google favours a secure website over one that isn’t, and has announced that it will boost a website up in the search rankings if an SSL is used.
If you have an unsecure website and need advice, contact us now.