How many days?!
We know it’s not quite that time yet, but if you’re not already planning your Christmas and New Year campaign, now’s the time to get the bauble rolling (never too early for puns either).
It’s the most wonderful, competitive time of the year and no matter what your industry, the festive season is probably going to have an impact on your business. Whether you’re in retail, business services, construction or the public sector, you’ll probably have a plan in place to manage your customer communications and it’s worth making the most of this to support your brand values and identity.
We’ve worked with a variety of clients to make the most of the festive season, creating content that separates them from the competition, instills their personality and complements their brand.
Whether it’s letting customers know when you’ll be trading or preparing bolster sales, having a great campaign doesn’t mean you need to spend big, it just pays to have consistent, relevant and beautiful messaging across all your essential communication platforms. There’s going to be a lot of noise out there from as early as October and separating yourself from the competition will require something beyond the standard images of saints, trees, birds and snow.
Send inventive emails to your clients, letting them know what you’re up to and when you’re open (GDPR compliant, of course).
Broadcasting on social can allow you to be as immersive as you want, using illustrations, video, animation or just great imagery to get your core campaign messaging across.
Create a campaign-specific landing page to direct your traffic, capture leads and utilise retargeting ads. Don’t forget to update your Google Places listings with your holiday hours.
It is the season of the card, after all. Print can add that extra personal touch and quality with the right design and finish.
To get you inspired, here are some of our favourite past campaigns: