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SKETCH BOOK


Make Your Brand Stand Out in 2021

2020 was a unique and challenging year. The chaos and ever-changing safety guidelines brought big transformations to our society, forcing every person and business to find new ways to evolve and adapt.

Pandemic or not, trends in the marketing industry move quickly and things change almost every day. New technologies, techniques and algorithm updates are announced regularly, changing the way we need to address our audience. Ensuring you’re continually attracting, engaging and connecting with your audience is an essential part of your marketing campaign.

Younger audiences especially are turning away from the more traditional marketing message delivery channels of print and television. Widening your marketing strategy to incorporate social media platforms and YouTube will broaden your reach into these audiences.

Help your business’ marketing efforts succeed and overcome the unpredictable year ahead by staying on top of and in tune with the industry’s latest trends.

Predicted marketing trends for 2021 include:

User-Generated Content – Due to the rise in influencer marketing, content generated by customers or users has become one of the most authentic ways to build a brand. Videos, images and reviews from past customers help generate content for you and market your products or services to prospective new customers.

Branded Content – In conjunction with user-generated content, high quality branded content is on the rise for 2021. Creating branded content isn’t just about sales, it is also about creating a unique and memorable experience for your customers.

Social Commerce – Social media has become one of the biggest and most beneficial platforms for online marketing, meaning your Facebook, Instagram, Twitter and LinkedIn efforts could make a huge difference for your eCommerce business.

Brand Activism – Political activism and other movements have been on the rise in 2020, and brands and businesses have followed suit. Being more vocal about your values and beliefs can help attract and secure your audience.

Nostalgia Marketing – Over the last year, nostalgia marketing has become increasingly popular. In a world that has become increasingly unpredictable, nostalgic strategies can bring comfort to users. Nostalgia can be so powerful that it can make a customer want to spend more on goods and services. Combining nostalgia familiarity with innovation can help to boost interaction with your customers.

Going Live – Live videos have become one of the most popular types of content in the marketing industry. In 2019, internet users watched approximately 1.1 billion hours of live video. Creating an engaging and informative live video stream or podcast for your viewers can increase your views.

If you’re looking for a creative marketing agency to help boost your brand in 2021, Trebuchet is ready to help. Our team has years of knowledge and experience and is always at the forefront of the industry’s latest trends to deliver success for our clients. Contact us today to learn more about our branding and marketing strategies and what they can do for your business. Our services extend throughout Ipswich, Suffolk, Colchester, Essex, East Anglia, London and the surrounding areas.


Now, more than ever

It’s vital to take stock of your marketing plans and assess where you are so you’re best placed to navigate whatever’s ahead. Developing and refining your strategy can be daunting so check out our quick guide before implementing your plans.

The road ahead is uncertain, but times of great change and hardship are fertile grounds for creativity to flourish. Whether it’s finding new and imaginative ways of engaging with your customers through creative marketing campaigns or maximising your business’ digital potential, clarity of vision, expertise and creativity will help you shape your vision of the future.

1. Marketing strategy

Whether your business has been adversely affected or it’s created an upturn in demand, identify where your opportunities lie. Working with a creative agency to take an analytical approach to your marketing strategy can give you new perspective.

Competition will become more intense as budgets are squeezed, so now is the time to focus on your core messages to find persuasive and innovative ways to reach audiences. Put in place a cross-channel strategy with consistent, focused messaging to target new customers and build loyalty with your existing client base.

2. Put brand at the heart

So much more than just your logo, your brand should be at the heart of everything you do, tightly aligned with your business strategy and goals. A brand which is in tune with your ambitions will propel you forward rather than holding you back.

And remember, your verbal identity is equally as important as your visual identity: a distinctive tone of voice will build customer recognition and elevate your brand. Communicate clearly, confidently and consistently across all platforms, reinforcing your marketing messages at every opportunity to build trust and customer loyalty.

3. Creative impact

As we move through uncharted territory and competition heightens, maximising your creative impact will be critical in getting your brand noticed and your voice heard above the squall.

Whether it’s a brand evolution or revolution, streamlining your website or refocusing your advertising, now’s the time to evaluate, reinvigorate and ensure your creative works seamlessly across all media. Hard-hitting design can reposition your company and instil recognition and confidence.

4. Digital marketing

Maximising your digital communication and online presence will help you stay flexible and agile. Even small changes can go a long way to reposition your company in a world where the digital marketplace will play an even more significant role.

Product-led businesses in particular can increase brand recognition and boost sales by making greater use of social media channels or developing the e-commerce functionality of their website.

5. Make your budget work harder

Intelligent creative is an investment and should have its foundations deeply rooted in your business objectives. Maintaining its focus will help ensure your budget works as hard for you as possible.

Get in touch, we’d love to talk about your vision.


How To Choose a Branding Agency

You’ve worked tirelessly to develop a product or service that you can be proud to show the world. To you, it’s personal, and every reaction, reply, complaint and compliment can make a lasting impact. It’s the same for countless passionate business owners and entrepreneurs.

Once it’s at its final stage of development, however, the way it’s presented can directly influence its ability to make a mark on the customers it will potentially reach. First impressions can be as critical as the quality of the product or service itself and nailing that primary creative image is essential. This is where branding, design and promotion will play a vital role in its success.

But how can you make sure that the branding agency you work with understands the message you want to send? And how can you guarantee that your agency is as dedicated to its success as you are? Below are a few ways you can be certain:

1. Choose an agency that listens – Agencies may work to ensure that your product or service can sell, but what it sells may be another story. This is why it is so important to choose a branding agency that listens, understands and works collaboratively with you to develop honed creative solutions that support your endeavours.

2. Choose an agency that cares – While you are the one that put everything into the development, it’s important to find an agency that is willing to put everything into the success of its branding. The brand design agency you work with should be genuinely invested and root for its success as much as you do.

3. Choose an agency that puts in the work – You’ve made your product or service a priority up to this stage, so ensure your branding agency does the same. Determine if the agency is an in-and-out operation or more of a full-service creative agency. Often, the full-service teams will be the ones to keep you in their line of sight until you’ve reached the level of success you deserve.

If you’re operating in the Ipswich, Suffolk, Colchester or Essex areas and need comprehensive, creative branding assistance, Trebuchet Creative is here to help. We are a bespoke agency that puts our all into every project, from development to success. We aim to take you to new levels with a personal, communicative approach that reaches people with creative, persuasive solutions.

Get in touch with our team to learn more or to begin collaborating. We look forward to working with you.


Meeting the challenge

With all the profound changes that have taken place in the world in the past few months, there’s never been a more important time to take stock of your business and assess where you are.

Perhaps you’re thinking of taking more of your business online or just maximising your potential through social media channels. Even small changes can go a long way to repositioning your company in a world where the digital marketplace will play an even more important role.

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Creative Magpies

The creative magpie in us loves nothing more than a trip to the city to see an amazing exhibition, and while that may not be possible during these lockdown days, many galleries and museums are giving free access to their collections through virtual tours with Google Street View and online talks streamed through Facebook Live and YouTube.

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