Case Study


SWEET’N LOW

The Story


Back in 1947’s New York, Ben Eisenstadt was the proud owner of one tea-bag machine. His wife, Betty, had long decried open sugar bowls as unsanitary and during a rare lunch out together, pondered: “Wouldn’t it be nice if sugar came in individual bags, like tea?” Ben realised that packing sugar couldn’t be much different from packing tea and the idea of the individual sugar packet was born. Over 70 years later, we work with the UK manufacturer and distributor of Sweet’N Low branded products to help keep customers sweet in over 40 countries.

DESIGN • WEBSITE • PACKAGING • EXHIBITIONS